Program
What does a BAS year look like?
Team Development Days
Late September
At BAS we start building a strong team from day one. We kickstart the year by spending 3 full-days together in which we get to know each-others skills and talents, learn the basics of group-dynamics, and lock our goals and milestones for our own agency. Trust the process. It’s really fun.
Agency ABC
First week of October
Brace yourself to expand your network and build fundamental agency skills. Meet and greet 10 of Belgium’s award winning agencies. Get to know more than 250 BAS alumni, all currently shaping the industry. But that's not all – get ready for a power-packed training led by the BAS coaches. Elevate your skills in storytelling, networking, facilitation, creative thinking, strategic thinking and project leadership.
8 Pitch Weeks
October - November
During the first 2 months of BAS it’s all about learning-by-doing. Every week a BAS partner will challenge you with a real-world project or client brief. You will work in teams of 5 to try to come up with the best creative solution or idea.
Every week focuses on a specific area:
Insight Seeking
Brand strategy and design
Campaign strategy
Creative Thinking
Project Leadership
Content Creation
Media and PR
Impact and Change making
A typical week starts on Monday with a visit to one of Belgium’s award winning agencies. On Tuesday, Wednesday and Thursday you work on the challenge and get workshops from industry insiders. On Friday you present your work by pitching your ideas to the client. Get ready to step on stage.
December - March
Agency Deep Dives
It’s time to dive deep. Start your 5-month internship at an agency, brand, or organization you love. Choosing the ideal place, role and mentor for your internship are crucial, and we're here to help you. BAS works together with award-winning agencies, brands and organizations that offer cutting-edge internships. Throughout your internship, five dedicated come-back days are planned to exchange experiences and build the fundamentals of your pop-up agency.
Inspiration Trip
April
Londen, Amsterdam, Dublin, Berlin or Stockholm? The world is at your feet as BAS goes on an international bootcamp for one week. The goal: to seek inspiration, meet up with interesting people and prepare for the build up of your own pop-up agency. You decide where we go next.
Pop-up Agency
May - June
Make your own name and fame. Hop on the wild rollercoaster of building your own pop-up agency. Shape a story that is yours, and create a distinctive brand. However, the true challenge lies in teamwork as you eat, sleep and repeat together. You’ll work on real projects. For real clients. With real budgets. Are you create impact?
What impact will you make?
The end, or is it just the beginning?
The end? Not until the fat lady belts out her tune. At BAS, we're on a mission – your diploma comes with a job you're head over heels for. Even after the cap and gown, we and our alumni are your compass in the wild industry jungle. Picture this: You, back at BAS, but this time as the kick-ass guest speaker. Let's make that happen.
*Disclaimer: Year by year changes are geared towards making BAS better.
This means the program you see above may have evolved by the time you enroll.