For every knowledge lab, a different partner agency will be your host. On Monday they will invite you to their offices, show you around and tell you their story. You’ll meet and talk to a lot of interesting people, learn about the agency, and after lunch and you will get your client briefing. The hosting agency also introduces that week’s central theme.
There are 8 themes: Agency and client, insights, strategy, creativity, omni-channel, persuasion, digital disruption and the network. On Tuesday, Wednesday and Thursday there are speaker sessions and workshops, all related to that week’s theme. Between those sessions (and in the evening) you can work on your client briefing. Welcome to agency life. Every week you’ll work on your briefing in a different team. On Friday, your client will listen to your presentations and give you a detailed debriefing. Then: beer, sleep and repeat.